I love these ads. Seen em a few times on TV. The local news kinda tried to make a stink about them calling people "Jerks"...as if its a harsh term

gimmie a break. "Jerk" is as toned down as they could make it and still have the censors on board. I call em worse than that.
I think its cool to see Batali and whats-his-name on bikes
Originally Posted by
kroozer
NYC must be a pretty tough place to ride a bike.
Its better than ever. Lower Manhattan is a lot of fun.