Originally Posted by
InReverse
why would someone watch for 3 hours if they didn't care who the riders were. Specifically, when I sit down at a computer or TV, what will I see (literally)that makes me refuse to watch anything else for those 3 hours? Both currently, and in your scenario, it's the same: I will see a pack of grown men in spandex pedaling down the street for 3 hours. Riveting.
Well, a lot of people like to watch buff and sweaty grown men in spandex roll around on the ground with one another for hours at a time.
They call that WWF, maybe you've heard of it. I hear it's very popular with men, both young an old. Maybe cycling could tap that market?