Originally Posted by
azesty
Spent a bit of time on
Surly's website today, and I love it. While their website is slick, their comments are not those of marketers, more just the guys who make enough money making great bikes that they no longer have to convince us, the buying public.
z
Actually I would say given their target market, they are very good at marketing. Maybe not traditional marketing, but your average Surly riders aren't typical riders either. They know exactly what they are doing and who they are speaking to!