I don't understand why people say its advertising for somebody...maybe it is, maybe its not. But this is a sport where the person rides in clothes covered in ads...

If you buy dodge...does it not come with dodge badges, same with any other car? A lot of our clothes come with little logos that clearly distinguish it. Granted some are gaudier than others but none the less, its still advertising. Zipp has a nice logo and it looks good on their wheels. your bike has white and it ties in the blackness of the wheels well to the rest of the frame.