Originally Posted by
RollCNY
If you ever get the chance, read the book, Influence. People are programmed to do comparative analysis poorly. If you ride bike A, and then ride bike B, slight variations will be mentally magnified: if it felt slower, you will perceive it as feeling much slower. When you ride item C, you will end up comparing it to B, and magnifying the differences to A.
Its all in your head, as that is the way we are built.
I remember a marketing class I had in college. We were reading about flavoring taste tests in jellies and chocolate puddings. If they took the colors out of the jellies the people could not tell what flavor they were. The tastes of the chocolate puddings were primarily based on the darkness of the chocolate. Lighter chocolate meant "smooth and creamy" while darker was richer and bold even though it was the same chocolate.