Originally Posted by Citoyen du Monde

Sorry John, you have hit upon on of my pet peeves, the incorrect use of foreign language words. You mean to use the word Cachet here. A cache is a "hide" or "storage place". Another very frequent error is the mixing up of the words mark/marque/marquee/Marquis. A mark can be a trademark or a scratch or similar. A marque, which is pronounced in exactly the same way as the word/name mark, is a brand which can also be a trademark, but generally refers to a given manufacturer who has long produced a line of products, i.e. the Bentley marque has produced a long line of high-end automobiles. A marquee, pronounced mar-kee, is the table that you would find outside a theater or similar where the the attractions are highlighted. A Marquis, also pronounced mar-kee, is noble title.