I spend little on jerseys, average around $25. I spend more on bibs cuz I ride long distances and want quality construction and chamois. Even then I average around $110 for those. On a month to month basis my cycling money goes into performance snacks for rides, electrolyte tablets for water bottles, vaseline for the nether regions, things like that. When I buy gloves (about every 6 months) I get a decent pair on sale for about $18. Helmets, I get the cheapest, approved one with the ventilation I want. Last one cost me $40. The past year I've bought almost everything I currently have with Groupon deals, Active Lifestyle deals, etc, coupled with a regular store sale as they will honor both. So that $40 helmet actually priced at $120, but a Groupon deal and sale dropped it to $40. I also got a $30 box of PureFit sport nutrition bars for $15, a pair of Shimano R-087 road shoes priced at $110 for $45 and Shimano PD-R540 pedals priced at $55 for $25, all with Active Lifestyle deals and store sales. Power to the consumer!!