Jerseys - <$30 ... usually, I've got some wool ones that are more

Shorts - <$40

Gloves - <$20

Helmet - <$100

Shoes - <$80

Socks - <$2/pair

Eyewear - I can't remember off-hand what my most recent prescription glasses were, but not cheap

I spend little on jerseys, average around $25. I spend more on bibs cuz I ride long distances and want quality construction and chamois. Even then I average around $110 for those. On a month to month basis my cycling money goes into performance snacks for rides, electrolyte tablets for water bottles, vaseline for the nether regions, things like that. When I buy gloves (about every 6 months) I get a decent pair on sale for about $18. Helmets, I get the cheapest, approved one with the ventilation I want. Last one cost me $40. The past year I've bought almost everything I currently have with Groupon deals, Active Lifestyle deals, etc, coupled with a regular store sale as they will honor both. So that $40 helmet actually priced at $120, but a Groupon deal and sale dropped it to $40. I also got a $30 box of PureFit sport nutrition bars for $15, a pair of Shimano R-087 road shoes priced at $110 for $45 and Shimano PD-R540 pedals priced at $55 for $25, all with Active Lifestyle deals and store sales. Power to the consumer!!

jerseys, shorts - $30-40 max
gloves - $20 max
helmet - $30 max
shoes - $60-80 max, although the first pair I bought was over $120 - it was in Australia where the markup is higher
socks - $5/pair max
sunglasses - $40-50 max

I have one pair of Performance bibs, it was around $40. I rarely use them as I'm not sold on bibs.

I think a lot of cycling clothing is horrifically overpriced without adding much value. I'd rather spend my money on beer, travel, concerts, etc.

Merino wool, well not 140 but 120 is not unusual for a well made wool jersey.

I wear almost exclusively Rapha kit. They have outstanding, tried and true products, excellent customer service, and even do repairs to damaged wool clothing for free.

Jerseys - $170
Bibs - $200-220
Rain Jacket - $295
Arm warmers - $50
Merino wool base layers - $80

I try to buy in bundles since you end up saving about 20%. Coupon codes help too

Similar here. $40 shorts (sale rack at Performance, but chamois comfort is important and you should buy what works), sale jerseys ($25 for short sleeved, $30 for long but they last for many miles), $25 gloves, $50 on Headwind cycling pants. I cried when I spent that much on pants but I failed to find any non-cycling pants that looked like they would work. I have the cheapest bright lime/yellow cycling jacket I could find (I cried when I spent $45 on it). All my winter thermal layers are about $15 from Marshalls, TJMaxx, Ross. Nike, UA, Asics thermal shirts. Socks are from Performance: seconds, $4-5 per pair.

When people tell you that cycling saves money, gas and the environment, it's a total lie; you end up spending a bundle on other non-environmental products you would not normally purchase.

150.00 for jersey, bibs and winter jacket at Rudy Project........could not pass that up; if you have access to the "Bro" deal.

I love Capo, Castelli, and Rapha so my gear is pretty pricey in most cases. However, I often score really good deals on all of these by simply buying things at the end of each season.
Bibs- 150-250 in season, 70-150 on sale at the end of each season
Jerseys- 65-150 in,40-80 off
glasses- The last pair I bought was 150 on sale
Shoes- I have an addiction here so anywhere between 200-400 for main shoes and 50-200 on random stuff I just think look cool like sales on Bonktown
gloves- summer- 40-60 winter-50-80
socks- I will not buy traditional cycling socks. Instead, I wear Injinji socks that run about 12 a pair.
Part of my problem is I love having two weeks worth of complete outfits at all times AND I prefer primarily black with red or white accent colors. So, because of those two factors, I buy all three of the above brands and often have to go to their top of the line stuff to fill out the extra outfits so I'm not wearing duplicates. I don't buy anything to impress others, I simply buy things I enjoy wearing and I think look nice. I have Assos but it's not in my top four favorite clothing brands.

Retail prices for gear I buy:
Bibs - 180-250 Capo, tried some others, but I keep going back to Capo, also team kit is Capo
Jerseys - 120-200 Capo, same deal as bibs
Jacket - 200 Capo again, gotta love it
Arm/Leg warmers - 30-60 Capo and Pearl Izumi for colder weather
Glasses - 100ish Salice, cheap but I love them more than any others I've tried, only downside is that I have to order extra lenses from europe
Shoes - 380 Shimano R315, I only wear one pair, because I don't need any other, perfect shoe
Gloves - 55 Capo
Socks - 10-15 Sockguy/Capo
Helmet - 250 Giro Aeon, uber light and perfect fit

I pay about 60% off those prices so it's not too bad

Well ... up until recently I paid what casual customers pay, but since joining a tri club that's sponsored by quite a few manufacturers ... I pay less than half that.
You wouldn't believe the prices for clothing or even 404's when you buy directly at manufacturing price.
That said ... I used to pay around $300 for a full winter/summer outfit.