Retail prices for gear I buy:
Bibs - 180-250 Capo, tried some others, but I keep going back to Capo, also team kit is Capo
Jerseys - 120-200 Capo, same deal as bibs
Jacket - 200 Capo again, gotta love it
Arm/Leg warmers - 30-60 Capo and Pearl Izumi for colder weather
Glasses - 100ish Salice, cheap but I love them more than any others I've tried, only downside is that I have to order extra lenses from europe
Shoes - 380 Shimano R315, I only wear one pair, because I don't need any other, perfect shoe
Gloves - 55 Capo
Socks - 10-15 Sockguy/Capo
Helmet - 250 Giro Aeon, uber light and perfect fit

I pay about 60% off those prices so it's not too bad