i could write a book here, but i'll just stick to a few points.
Boring:
any bike brand that does this kind of work is not boring. Well done trek for green-lighting this project usually done by small boutique brands.
Brand:
Lemond was at one time the 5th largest bike brand in the us.
Trek dropped the rights to lemond accessories, so greg made a deal with a firm (pti) to continue non-bike merchandise which pissed trek off. Pti screwed it up with deals like target which greg disliked.
Reputation:
Greg was telling it like he saw it. It's speculation that he was doing it out of spite for having armstrong beat his tdf record (through outside means), but i can't argue it certainly looked that way. Plus i think we'd all be a bit irritated by it. Nevertheless, when even bicycling magazine and bill strickland come out and stitch together a mountain of evidence, which lemond kept randomly discharging, suddenly he shouldn't look so crazy. While i'd rather have the past stay in the past at this point, the grand jury and case against armstrong certainly appears on its way to give lemond a huge "told you so" moment.
However, because greg was in the trek family he unfortunately needed to bite his tongue i think. It would have have been tough but the appropriate thing to do given the business relationship. For instance, radio talk show hosts never bad mouth a colleague even if they are on opposite ends of opinion.
Person:
If you ever get to meet greg or hear him talk, blank your mind of any misconceptions and then judge. He is just a nice guy and awesome cycling figure.