Took it to LBS after trying to adjust it slightly. It's still a little noisy (like card in spokes, but softly) in the cogs when in the big gear up front, but the small gear is silent now. He said that bit of noise is normal.
I'll put a couple hundo on it have them do another adjustment.
The mechanic pointed out some wetware issues that I am now avoiding as well... I could only cross chain my hybrid on 1 setting, but there's at least 3 on this bike.
Brakes stop hard now. Feel takes some getting used to, that's just wetware again!
Feels like a rocket by comparison.... This bike is quick!