NBC Sports Network (NBCSN) is a
sports-oriented
cable television channel in the
United States operated as a division of
NBC Sports. It previously launched on July 1, 1995, as the
Outdoor Life Network (OLN), which was dedicated to programming primarily involving fishing, hunting, outdoor adventure programs, and outdoor sports. By the turn of the 21st century, OLN became better known for its extensive coverage of the
Tour de France, but eventually begin covering more "mainstream" sporting events — resulting in its relaunch as
Versus in September 2006.
Comcast, the original owner of Versus, acquired a majority stake in media company
NBC Universal in 2011. As a result, Comcast would merge the operations of its cable channels with those of NBC. In particular, it aligned the operation of its sports channels with
NBC's sports division,
NBC Sports. On January 2, 2012, Versus was re-branded as the NBC Sports Network to reflect these changes.