I experienced "sticker shock" already at my local bike shop comparing my 6 year old Brompton with a current similary spec counterpart model on the showroom floor (Bromptons seem to have doubled in price). As well as a visit to another bike shop that has Dahons on the floor with it's similar price expansion since I bought mine in 2003 & 2006-the Speed D7 has reached the approx. 500 dollar mark and the Curve hit approx. 600 US dollars. Inflation has seem to rear it's ugly head again. 15% reduction is a nice gesture, but the bikes (to be fair, not just Dahons) are already inflating far above the casual cyclist's comfort zone-and many other financially struggling people that can only formerly afford the mid-to-lower models that Dahon & the other major players once offered in the form of their basic no frills bicycles to and might forcibly opt to be without any bicycle at all.