https://www.bicycleretailer.com/news/...tail/6432.html

Thanks to 'some very talented product people'.

I think most retailers have already adjusted for this? I saw it somewhere else with a new price list.

I experienced "sticker shock" already at my local bike shop comparing my 6 year old Brompton with a current similary spec counterpart model on the showroom floor (Bromptons seem to have doubled in price). As well as a visit to another bike shop that has Dahons on the floor with it's similar price expansion since I bought mine in 2003 & 2006-the Speed D7 has reached the approx. 500 dollar mark and the Curve hit approx. 600 US dollars. Inflation has seem to rear it's ugly head again. 15% reduction is a nice gesture, but the bikes (to be fair, not just Dahons) are already inflating far above the casual cyclist's comfort zone-and many other financially struggling people that can only formerly afford the mid-to-lower models that Dahon & the other major players once offered in the form of their basic no frills bicycles to and might forcibly opt to be without any bicycle at all.

Thanks to the very talented people at Tern for providing the competition. 15% is very significant.

Dahon surely had a fair amount of flab to trim out of their cost structure, since a number of the principles there over the last couple of years were planning to leave and set up a rival company.

Their talented people clearly did not work in the marketing department when they first set the huge price increases.

funny ...... ..

the main thing is that the customer wins !