Not quite as good, but I was at the Trek shop today getting one last measurement to order some shock bushings, & a lady walks in with a Murray bike asking to use the bike pump.

-"So what kind of bikes do y'all sell here? Huffy? Mongoose?"
-"We sell Treks."
-"What's a 'trek'?"

Literally dozens of bikes on either side with Trek stamped all over them, & a huge sign above the front door that says "Trek Bicycles".