I get ya. I know it's difficult to walk the line in forums like these when you're a vendor. You can't be seen as someone who pushes your store all the time. But just so you know, I don't think you come off that way at all. And as a consumer, you should know I find your website/store really fuggin cool. I dig the name, logos, design, prices, products, etc. You're doing it right and I will definitely support that.
And on top of all that it's cool that you don't pop up in every thread like "buy from retro!" whenever anyone mentions a part.