Originally Posted by
BlueDevil63
According to my Italian friends (who know nothing about bicycles and didn't know these specific names) a 'c' before 'i' (and 'e') is pronounced as 'ch'. So Ciocc is Chiocc, Guerciotti is Guerchiotti, Cinelli is Chinelli. So I was told. The 'cc' in Ciocc should be pronounced as 'k' according to the rules but it sounds like Mr. Pelizzoli pronounces it a bit differently.
I can advise on the (Florentine) standard Italian for the pronunciation if not the stresses with pseudophonetic notation. In the notation, pronounce "ch" like in cheese, "oh"--and all "o"s-- as in the exclamation, "ah" like the exclamation, and the letter y like its sound (as in yabba-dabba-do, not like "i" as in "byline"), and "ee" as in "wee." In general, Italian words are pronounced with emphasis on the second-to-last syllable, though, there are exceptions and with people's names, you can't know for sure.
Cinelli |chee nell ee|
Pinarello |peen ah rell oh|
Colnago |kol nah go|
Ciocc |(ch oh ch) | --this is one syllable, but it was hard to read "chohch"
Battaglin |bah tah yeen|
Bottecchia |bo tek (kya)|
d'Croce if this is italian, it's |d cro chay|
Guerciotti |gwere chot tee| (where "chot" rhymes with "coat")
Bianchi |(b y ah n) kee|
Campagnolo |(k ah mp) ah nyo lo|