There was the option to get a free beer at the end of the Cap2Cap ride from a local, Richmond, VA, microbrewery--in fact a brew labeled for the Cap2Cap. I did not partake. I'm not a prude nor a teetotaler, and I do have an occasional beer or other drink, but, being diabetic, I imbibe seldom, once or twice a year(sometimes not at all in a whole calender year).
I had no issue with a beer company being one of the contributing sponsors of the Cap2Cap. Now, if it had been a cigarette company, that would be an entirely different matter.