Don't know what you mean by "funky", but they look pretty much like the regular spoke reflectors, very inconspicuous, so less worry about theft if leaving them on. My only complaint is how hard one needs to press the button to turn it on and off. The stiffness varies among individual products, but some of them are so stiff that it is almost impossible to turn them on with fingers. Once on, they are great, especially in very dark surroundings. Not only for side visibility; even when looking from the front or behind, as long as you are not in direct 0 degree angle, they are visible, too, because of the brightness.
Well they work and they're bright...nuff said. Wheel lights are great. Nothing shouts, "BIKE!!" like having two wheels with colored lights going around in circles. Like you said, they are very visible at almost every angle. I just ordered the Atozi's. I should have them around the 10th of July.