Originally Posted by
Italuminium
That's a well executed design, but not enough ATMO, ATMO. Typography like this greets you from all directions in the gift section of any major department store. Design like this can be used to sell anything, from stationary to teapots.
This design will age much worse than the old one, I think.
The prior look had it roots planted in the 70's Italian high profile brands of the early 70's, Colnago or Masi. That is a long legacy that has aged well.
House does design, market a wide array of stuff, some of what I would expect to see in the housewares department of a major department store.
I like the jersey, but wonder if there are not a few sponsors missing, unless some have dropped. If I was RGM I would not be pleased. Of course, only the front was shown so far.
At some point to remain competitive out on the race course, disc brakes will have to be addressed.