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Richard Sachs + House Industries

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Richard Sachs + House Industries

Old 09-13-13, 10:16 AM
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Robofunc
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Richard Sachs + House Industries

Not technically C&V, but steel, lugged and beautiful:


https://www.houseind.com/showandtell/...orRichardSachs
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Old 09-13-13, 10:28 AM
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Definitely classic. Do want.
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Old 09-13-13, 10:28 AM
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Not too far from where he was.

The build up pointed to a bigger redirect.
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Old 09-13-13, 11:11 AM
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The Neutraface & scripts are much nicer than the previous decals. The pattern is a nice twist on the banded seat tube and the orange is classy. I think it looks miles better than 2012.
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Old 09-13-13, 11:33 AM
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Man, TREK, Specialized and the other NASCAR logo bike companies should take a cue from this. Now that is a clasically designed bike!
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Old 09-13-13, 11:55 AM
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Originally Posted by repechage View Post
Not too far from where he was.

The build up pointed to a bigger redirect.
+1 - it's a beautiful scheme for someone else, but after making essentially the same frame for 30 years...I wanted a radical departure. This is more evolution than revolution...and I was ready for something NEW. I'm disappointed.
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Old 09-13-13, 12:16 PM
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That's a well executed design, but not enough ATMO, ATMO. Typography like this greets you from all directions in the gift section of any major department store. Design like this can be used to sell anything, from stationary to teapots.

This design will age much worse than the old one, I think.

Last edited by Italuminium; 09-13-13 at 12:19 PM.
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Old 09-13-13, 01:12 PM
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Originally Posted by Italuminium View Post
That's a well executed design, but not enough ATMO, ATMO. Typography like this greets you from all directions in the gift section of any major department store. Design like this can be used to sell anything, from stationary to teapots.

This design will age much worse than the old one, I think.
The prior look had it roots planted in the 70's Italian high profile brands of the early 70's, Colnago or Masi. That is a long legacy that has aged well.

House does design, market a wide array of stuff, some of what I would expect to see in the housewares department of a major department store.

I like the jersey, but wonder if there are not a few sponsors missing, unless some have dropped. If I was RGM I would not be pleased. Of course, only the front was shown so far.

At some point to remain competitive out on the race course, disc brakes will have to be addressed.
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Old 09-13-13, 01:36 PM
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On the plus side...perhaps it will drive down the prices of used red/white Sachs frames as people hold out for the burnished orange.
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Old 09-13-13, 02:08 PM
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Originally Posted by KonAaron Snake View Post
On the plus side...perhaps it will drive down the prices of used red/white Sachs frames as people hold out for the burnished orange.
Arn't the new ones made of terra-cotta?

They must be fragile, I don't see the UCI approved graphic.
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Old 09-13-13, 02:44 PM
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Cool bike. That website is dangerous; now I want an $800 nativity scene.
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Old 09-13-13, 02:58 PM
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Originally Posted by Italuminium View Post
That's a well executed design, but not enough ATMO, ATMO. Typography like this greets you from all directions in the gift section of any major department store. Design like this can be used to sell anything, from stationary to teapots.

This design will age much worse than the old one, I think.
^ +1K ! Couldn't have said it better...I appreciate the work they did and I am aware that they were going "understated" to "preserve equity" and blah-blah-graphic-design-blather...unfortunately it looks exactly as you say and unfortunately just what one expects to get.
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Old 09-13-13, 07:12 PM
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Is this scheme just for his team cross bikes, or for the bikes in the queue that you will never be in?
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Old 09-13-13, 07:14 PM
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I think team - pretty sure you can still order options. Not all of his bikes are red/white.
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Old 09-14-13, 06:21 AM
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Originally Posted by KonAaron Snake View Post
I think team - pretty sure you can still order options. Not all of his bikes are red/white.
Quite true.

Two years ago I purchased a well raced Sachs cyclocross frameset, only to sell it back to the original owner so he would have a frameset for last season.

This year, he is still using this frameset, but will retire it in November.

I get first refusal when he sells and I have the $$$ set aside from the transaction, so I'll likely give it a post season home.

I am facing an interesting choice when I repaint and this announcement opens the door a bit for further options.

An easy choice is red and white, but we'll have to see what happens.
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Old 09-14-13, 08:38 AM
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I've seen some blue/yellow Sachs schemes that I really like...also red/white, but the colors inverted looks good.
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