Like I said, I can see both sides of coin in most instances. Good will, however, has a value. I would never go back to the expensive place I described above, especially since there is another, less expensive place a few miles away. The other place was actually closer. The reason I went to the place I did was that the young guy mentioned cheerfully and quickly responded to my email inquiring about the need for a reservation. I thought I would give them the business. The free market works both ways. You charge what you want and I will decide whether or not to give you my business now and/or in the future. Seems like they made a short sighted decision considering the alternative would not have resulted in any incremental cost.