Originally Posted by
repechage
Having seen this herald on any number of Italian bikes way back I guessed it was an Italian bike industry federation deal, a country of origin label was required and it was the path of least resistance to use this one........who knows when it began.
Your guesses sound plausible - but can anyone state categorically that it
was an industry or country requirement?
- Still, that the same label(s) bridges so many brands and decades is remarkable - almost incredible.
...I'm voting for conspiracy.