I watched this several times, and I just don't feel like it's effective. Don't get me wrong. It's great at drawing emotion from cyclists, but people who are not cyclists aren't really moved by this. Their general attitude is that this video just reinforces why {cyclists shouldn't be on the road**. There definitely needs to be an ongoing campaign though, so maybe someone will spring board off of this and do an even better piece.

Someone said this on fb and I completely agree. I don't know what the best way to go about it tho