Originally Posted by
no1mad
You'd have to convince the consumer and the manufacturer to give up rim brakes then- go fixed gear, coaster, or disc. Brake pads would degrade any reflective properties of the rim sooner or later, sooner if ridden in wet, grimy conditions- especially if someone isn't OCD about cleaning.
Yes, but the rest of the rim (not including the brake track) could be reflective. I have put reflective tape on those areas and it seems pretty effective.