Especially since, when you really get down to it, bikes are pretty similar at a comparable price point. That said, my 2008 Trek 1.5 that I now use as a winter training bike, came with pretty poor Bontrager wheels that just didn't work for me. I'm not the lightest guy on the planet, but not a blimp either. It seemed to me a bike at that price point should have wheels capable of holding 200 lbs without needing truing constantly. I swapped them out for some customs that have been rock solid. But my stock DT Swiss wheels that shipped on my Giant TCR SL3 have performed great and diminished my view of Bontrager wheels -- at least until you get to their high-end stuff.