Originally Posted by
Bacciagalupe
They both make fine bikes. Pick the one that fits you better and/or is sold by an LBS that offers superior service.
+1
I was looking at Trek and Specialized when I bought. Though I liked the Trek Cross Rip a bit better, I got the Specialized Secteur because it had a 105 drivetrain (vs Tiagra on the Cross Rip) and I liked the LBS that sells specialized better.