Replacing the cable is less work and far more cost effective than ordering/purchasing (and awaiting delivery of) another SRAM GripShifter merely because it has a cable that needs replacing or requires a longer cable for use with another bike.

Over the last several months, I’ve swapped a few cables in several MRX GripShifters and though one in particular was somewhat difficult to pull apart, it was well worth doing so. There are videos on the Internet that accurately show how the cable is replaced.

Naturally, it’s anyone’s prerogative to simply purchase a new GripShifter if they prefer and any bicycle business benefits from such sales.