HED's latest decals are etched on/into the finish (not removeable). Pacenti's are removable stickers. Rob likely adds decals to Kinlin's (which otherwise would have none), but I'm not sure what the policy is for other rims.
What factory wheels are in a similar league? I dunno, maybe Mavic Ksy Elite S, Fulcrum 3, or C24's? But that's really not apples to apples.
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"The older you do get, the more rules they're gonna try to get you to follow. You just gotta keep livin', man, L-I-V-I-N." - Wooderson
'14 carbon Synapse - '12 CAAD 10 5 - '99 Gary Fisher Big Sur