Originally Posted by [165]
of course not - but at the same time, there are better resources to use, and more reputable ones at that. PUMA is doing NOTHING extraordinary here with this little book of "theirs" - that is my point. The book has other motives. This, etchr, would be your cake.
Dig in.
Hate to break it to you but almost every business at least tries to make money.
Last time I checked Puma was not a non-profit organization.
The book's motive is to generate sales for Puma by generating awereness (seems to be working) and by generating leads through the contest entry. It is ADVERTISING!
However, this advertising at least provides some comparatively interesting content.
The content is 100% opt-in. You alone decide if you want to see it or not.
On top of that, it is free. You can view the full content even if you don't sign-up for the contest.
Meaning you get something for close to nothing (they will still track your interaction with the piece.).
As far as advertising goes this is quite a step above the TV commercial, Pop-up, ad-banner, billboard, etc.
If you look at it for what it really is it isn't so bad.