I don't mind that book at all, it a good toilet read... I don't mind puma so much, sure they are using the trend to sell things, but they aren't really misrepresenting it so much, they are merely tapping into what was already there. I'd be more angry if it was Nike or Reebok that did it, mainly because I just don't like those companies personally. Anyways... its pretty informative and entertaining (while on the toilet or waiting in line somewhere).