I used to think that looks were very superficial and anyone who worried about color obviously didn't know enough to worry about the important stuff. I was WRONG. I discovered I was wrong when I got a brown car. I didn't like the color but I thought, "who cares." I hated that car and it was the color that caused my hatred. When you own something important and expensive (like a bike or car) you need to feel good about it, like you have a connection to it. If the color isn't right, it's like playing a guitar that is slightly out of tune. You need to have colors that are in tune.