Because they never try to screw with the firmware.

So long as you have a 6770 gruppo and don't want to alter how the shifting works (enabling multishift for a big feature update example), you'll probably be fine.

Shimano has shown that like Garmin they can make amazing widgets and spend millions on R&D to do so....and then completely jack up the firmware and software support. And in 5 years it has only gotten worse and not better. Shimano especially has tried to lock down their systems even more. Ten years from now it won't be any better based on the last 5 years. It'll be worse. I say that as someone who knows what he is talking about and has had to work with the tech. Manuals not updated in years, software tools that aren't even supported to run on a computer that isn't 5 years old and completely unpatched....and you think in 10 years it'll magically get better?

Well, you're an optimist I'll give you that.


You'd better read up on who the luddites were...because I'm fairly certain leveraging official software tools to do officially supported operations does not a luddite make.