John Stauber and Sheldon Rampton of PR Watch say the concept of junk science has come to be invoked in attempts to dismiss scientific findings that stand in the way of short-term corporate profits. In their book Trust Us, We're Experts (2001), they write that industries have launched multi-million-dollar campaigns to position certain theories as junk science in the popular mind, often failing to employ the scientific method themselves. For example, the tobacco industry has described research demonstrating the harmful effects of smoking and second-hand smoke as junk science, through the vehicle of various astroturf groups.

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