Back in the day, we couldn't afford a great bike, but our next purchase after the bike was some better wheels - usually sew-ups. The improvement the tubulars made was generally dramatic. Not always true nowadays, since clinchers have improved so much, but back then the upgrade was wheels. And you could sell them later if you lost interest.
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My C&V Bikes:
1972 Bottecchia Professional, 1972 Legnano Olympiade Record,
1982 Colnago Super, 1987 Bottecchia Team C-Record,
1988 Pinarello Montello, 1990 Masi Nuova Strada Super Record,
1995 Bianchi Campione d'Italia, 1995 DeBernardi Thron