BB30 can perform flawlessly, but hey it's only in my personal experience, and after all...what do I know. If it hasn't worked for you personally, then I can understand one's reluctance. But I do not believe the widespread use of the BB30 to be another bike industry conspiracy to fleece the consumer. If it was me, I'd get the BB that had the most visible logos....
It is a shame that FSA cranks don't have greater appeal. Their BB386EVO system is really quite attractive, working with just about any BB. I have two of them now mounted on BSA BBs. I think they're great. 30 mm diameter aluminum spindle is lighter and stiffer than my old 24 mm steel ones, and they don't rust like the steel ones did. Not as light as the shorter 30 mm spindles that fit BB30 and PF30 exclusively, but I can live with that.