What is a "Project 1"? The Trek site lists bikes from $3000 to $12000.

No doubt a bike shop has a lot of customers that come in to kick the tires (you are specing the same bike at least at 2 shops). If the lead mechanic has a bike up on the rack, I wouldn't expect him to take an hour to shoot the breeze with you. On the other hand, if he has time to go spend a few hours with you in the pub mid-day... does that say something about the store?

Personally, I like to browse around a bit, look at some of the displays... and am not always planning a purchase (but am open to small impulse purchases). Perhaps an acknowledgement from the sales staff is good, but I'd rather be left on my own until I make my way up to the counter.

Anyway, it sounds like you've made your decision.