Originally Posted by
moochems
In some places (Germany, think schwalbe's) 28 is representing 700c. However, 28 can also refer to a different, larger, bead seat diameter altogether.
stick to ISO standardized sizes. For 700c you need ISO sizes that begin with 622. So 622-40 would be a 700cx40 tires.
At the risk of sounding nit-picky, the width goes first in ISO: 40-622.