TejanoTrackie 

OK, so $2820 MSRP for the 2015 Force, so maybe your price is reasonable depending on condition, but you rarely recoup much on upgrades like the Thomson seatpost, and tubeless wheels on street bikes are unimportant to most people. The problem is that you are competing with a lot of people selling similar items and that shops often have major discounts on clearance of new 2014 bikes.