Where I'm coming from with my opinion on this, is that I really wanted a Riv and I really like their bikes. I know a few people who have them, and they love them. I was seriously considering one a couple years ago. I wanted a Hilsen, but it was way out of my budget. Grant steered me towards the Sam, or maybe the Soma San Marcos. I thought about this for a long time, and I eventually decided these were still more money than I could spend. Around the same time, VO came out with the Pass Hunter, which sold for $540. I ended up with one of those, and I love it.

Now, for me, these new bikes cost more than I would have wanted to spend, and yet don't ring those "Riv" styling bells for me. So I know I'm not the market. I don't think casual riders are the market, either, because the cost is still pretty high. I still don't really understand who the market is. I suspect Neal may be right, and that the majority of these will be sold to people who already have a Riv, buying a 2nd bike or maybe buying one for a significant other.