Originally Posted by
bikemig
Rivendell is more of an internet direct company than a classic bicycle wholesaler looking for a distribution network. The market for these bikes is small and one mail order operation can pretty much provide all the supply needed for the demand. Rivendell has adopted a "high" margin, low volume strategy. I have no idea how high their margins are but it's higher than it would be if it sought to sell to bike shops.
Yep.
This creates a bit of an issue for a frameset like the Clem.
Tough to get the word out to potential "new" buyers, unless you are only trying to sell to an existing customer base.
Low volume is your destiny and just fine if you can keep the lights on and pay staff.