Yeah see, $85-$160 for a colored 10/11-sp chain, vs. about $45 for the gold Ti-coated KMC 10-sp chain I run on my road/commuter bike. There are much better and more cost-effective ways to bring color to your bike.
*edit* wow the prices are astronomic on that FWB site. Amazon has this black/red 10-sp chain for $73, still way more than I would pay for a chain, though.
http://www.amazon.com/KMC-X10SL-DLC-...ords=kmc+x11sl