Look at lots of pictures - see what you like. Take lots, and lots, and still lots more pictures. Doesn't cost a penny. Fill the frame with what's important - too many photos have too much extraneous stuff. Remember the rule of 1/3s - the object of interest should be on a 1/3 of the frame (side to side or up and down).
I 'supervised' a lot of bike photography - lighting, use of white cards as mentioned, depth-of-field are all important contributors. I just have one goes-with-me lens, 18-200 zoom. It has some limitations, but I have more.
I'm another who prefers what comes out of the camera. The exception I'd make would be for the telephone pole, car, etc that really detracts from the photo, and that one can't 'get around'.
His nose is about on the 1/3 line, and his right eye, too (left eye about mid photo, the 'dead zone'). Tight depth of field helps to blur out the fence.