A football match takes 90 mins plus extras for injuries and half time. Here in the UK Sky will often have a 3+ hours slot that involves endless pre-match talk and post-match "expert" analysis telling us what we've just seen for ourselves.
It's not enough to like football, you have to live and breathe it.
Meanwhile lots of "minority" sports such as cycling, squash, badminton are hardly shown outside the marquee events.