I don't like the bike's brand name, "Merida". It's too similar to the word "poop" in Italian, Spanish, and Portuguese, etc. (A well-placed splash of mud over the letter "i" would make it obvious.) Call it shallow, but for me the name of the bike would not have me consider it as a purchase. Aside from the bike's name, the color and styling look good to me, and the bike does not appear to be overly gender-specific.
Merida is one of the Huge Taiwan factories that made bikes for a lot of other brand name companies for a Long time,
before adding the dealer and distributor networks to sell their own named bikes
in addition to the ones they make, under contract, for Specialized, etc.
Giant is another one... Huge from contract manufacturing first, then adding their own brand to the Market.