OK, I can play here. I just purchased two 2016 Giant Fastroad CoMax 1's from my local Giant dealer. It's the third set of bikes I have purchased from him in the past 4 years. All with MSRP of over $1,000.00. Two years ago on my Escape RX Composites the MRSP was $1550.00 each. I was given 17.74% off each for a out the door price of $1275.00 or $275 off each bike. This time the CoMax's MSRP is $1800.00. But because he couldn't order enough for free shipping and I wasn't willing to wait, I had to pay the shipping. So the discount was 12.5% or $225 each. I might not be the typical buyer but my LBS is not your typical seller either.