i like strava to nerd out on data and i like the social aspect, ive met a few friends now local to me i would have never met without strava that are all very cool dudes
when i first got into riding and got strava i would try and kom stuff but now i dont care, i just got the live segments thing and i immediately turned it off after the first ride
i think its a very cool system that allows you to use it for different things, some people simply track their miles, some people are competitive with segments, and some people like to use it almost like a ride instagram