I love how this thread quickly devolved into socio-political theory!
I too find the presenter moronic but thought there was enough of interest despite him to post a link.
The man no-one here seems to like was originally a market trader (the kind in the UK that shouts 'Get yer' apples 'ere - 10 for a pahhnd" at the top of their voice day-in-day out, so I think that has shaped his general presence in the world. I believe he also presents the UK version of Masterchef, though I've never seen it.
The people who worked at Brompton seemed very patient with his antics, and a thoroughly nice bunch of people overall.
After seeing it - I think it answers a lot of questions people have about why B don't innovate at any great speed - they're really small and have a formula that works so why change?