Originally Posted by
joejack951
I didn't say they were losing money. None of us will ever know how much they truly profit on any group. I would be shocked if Dura Ace sales were anywhere near as profitable as Claris or Sora, though.
Race on Sunday, sell on Monday.
I'm sure Shimano's most profitable stuff is Tourney and below, just because of the immense volumes. They probably sell 100 Wal-mart bikes for every Claris/Sora/105 bike. People see "Shimano" on the Wal-mart bike and think that means its decent components. Reality is a bit more mixed, but in truth, the lowest Shimano stuff is usually better than the equivalent un-branded versions...