Yes, but I will miss America's Next Top Model and Survivor!
I'm with Nev on this - I always drink a rough 50/50 mix of Gatorade and water. I haven't experiemented with much else because I couldn't be ar$sed and I'm not that interested in becoming some A-Grade freak.
I agree with what you're saying, Jock. 90% of the work is done when you're not on the bike - eating well, drinking water all the time, making sure you load up before a big ride and getting plenty of rest is the key. The consumerist side of 'sports nutrition' is basic insanity on most levels as far as I'm concerned.
At the risk of sounding like an old fart, when I was in my late teens, we just took a couple of bananas on our rides and a couple of bottles of water and off we went for 160+ kms. Sure, sometimes we bonked silly, but that was more a case of trying to ride for 4 hours with 5 hours of sleep and a hangover!
Having said that, being able to get Powerbar stuff for wholesale has at least satiated my latent desire to at least look like a poser.